Understanding synonyms and how they work in Sellerzilla

Words matter

Imagine walking into a store and asking for a “sofa,” only to be met with blank stares because everything is labeled as “couch.” Frustrating, right? Words matter. The right words can connect us, guide us, and help us find exactly what we’re looking for. This is the philosophy behind Sellerzilla’s synonym feature.

What are synonyms?

Synonyms are those magical words that mean the same thing but sound different. “Sofa” and “couch,” “jacket” and “coat,” “sneakers” and “trainers.” In the world of Sellerzilla, synonyms bridge the gap between the language of your customers and the language of your inventory.

The power of synonyms

Picture this: a customer types “laptop” into your search bar, but your listings all say “notebook.” Without synonyms, that customer might leave empty-handed. But with Sellerzilla, “laptop” and “notebook” become one and the same, making sure no search goes unfulfilled.

Catching those pesky typos

Humans make mistakes. They type “comuter” instead of “computer” or “iphne” instead of “iPhone.” Sellerzilla’s synonym feature isn’t just about finding different words that mean the same thing. It’s about catching those pesky typos and making sure your customers still find what they’re looking for.

How it all works

Our search algorithm is designed to be smart. Here’s how synonyms fit in:

• All properties: Synonyms work across every aspect of the search algorithm.
• Combination of terms: Whether it’s “running shoes” or “sneakers,” our system combines terms seamlessly.
• Word splitting: Synonyms are split by spaces, ensuring accurate matches.
• Length limitation: Keeping it simple, synonyms longer than three words aren’t supported.

Enriching your product data

Imagine you have a synonym like “black jeans” for “dark pants.” It will only trigger when those terms appear together in your product attributes. This ensures precision and relevance, giving your customers exactly what they’re searching for.

Types of synonyms

In Sellerzilla, we distinguish between three types of synonyms:

Regular synonyms: These are terms that are interchangeable. For example, “sofa” and “couch” can be used interchangeably, so searching for one will return results for both.

One-way synonyms: Sometimes, you want a search term to show specific results but not the other way around. For instance, searching for “smartphone” might bring up “iPhone” and “Android phone,” but searching for “iPhone” won’t necessarily show all smartphones.

Direct keyword synonyms: These are created inside a keyword and redirect to the keyword no matter what. If a customer searches for “sneaks,” it will always redirect to “sneakers” regardless of the context.

The bottom line

Synonyms aren’t just a feature; they’re a game-changer. They turn frustrated searches into successful finds, helping your customers connect with the products they need. And that’s not just smart—it’s essential.