Optimizing product offerings with white spots and grey zones

What are white spots?

White spots are the gaps in your product lineup—those products your customers are actively searching for but can’t find on your site. Every no search result is a signal, a cry from your customers telling you what they want. When you identify these white spots, you’re uncovering missed opportunities and paving the way to meet real customer needs.

Why white spots matter

Missed opportunities

Every no search result is a missed opportunity. It’s not just a lost sale; it’s a direct insight into what your customers want but can’t get from you. Imagine customers searching for a specific eco-friendly water bottle. They want it, but you don’t have it. That’s a white spot. By filling these gaps, you can capture more sales and expand your inventory in ways that resonate with your audience.

Customer experience

Improving your inventory based on white spots isn’t just about sales—it’s about delivering a better customer experience. When customers find exactly what they’re searching for, they leave your site happy and are more likely to return. This builds loyalty and satisfaction, making your webshop their go-to place.

What are grey zones?

Grey zones are different. These are products you already have, but they’re not performing well. Maybe they’re too expensive, maybe the delivery times are too long, or maybe they just don’t stand out. Grey zones highlight areas where your offerings need improvement. By addressing these issues—better pricing, faster shipping, or clearer value propositions—you can turn these grey areas into strong performers.

Turning insights into action

Sellerzilla helps you spot these white spots and grey zones. We provide the insights and data you need to understand where your product lineup is falling short and where it can improve. Our analytics don’t just show you the problem; they guide you toward solutions, offering purchase advice that helps you make informed decisions.

How Sellerzilla helps

  • Identify no search results: We pinpoint exactly where customers are searching and not finding what they need.
  • Gain valuable insights: Understand the trends and demands that are shaping your market.
  • Actionable purchase advice: Get recommendations on what products to add to fill white spots and how to enhance the propositions of grey zone items.

The bottom line

White spots and grey zones are more than just data points—they’re opportunities. Opportunities to better serve your customers, to improve your product offerings, and to boost your sales. At Sellerzilla, we make it easy to identify and act on these insights, turning missed opportunities into successes and enhancing the overall customer experience.